Improving Click-through Rate for Banners in Your App

There were 12,000+ banner requests at one app but nobody clicked on a banner. How to improve this situation? Here is my answer. It must be improved, or you are out of the business. 1) Are the ads that are currently showing relevant ? I’d try to see which ads are actually showing for all those requests. Probably, these requests come from banner ads that appear on every page of the site and are,…

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What Your Site Can Do To Promote Your Apps Business

This is a short guide and reminder on how to use a site to promote your apps business. 1) Just a bit more general remark here. Whatever you do, do with from the security stand point of view. Always have the latest versions of the software you use. 2) The home page of the site should be reserved, well, for the site itself. You should put WordPress or Joomla there and explain people what…

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