Probably most people have heard of Travis Sago of Bum Marketing fame. The idea of Bum Marketings is to write articles, submit them for free on articles directories or advertise through usfreeads.com. Ideal for beginners!? Of course, and looks like a lot what 30DC is about — write articles, submit them to article directories, go to Squidoo etc. Travis is very generous, at his site he gives several videos away and shows you everything. He is, obviously, very successful and yet, what it is that he has to say at the very end of the last video:

Now that I have money, I have mostly switched to Google AdWords because I can control what I am doing!

So yes, if you are successful, AdWords are in your future, there’s no denying it.

Is it the only way, I hear you sigh and ask in your mind!? Let us look at the opposite strategy. Enter Jeff Johnson, a really successful Internet marketeer, which presumably uses nothing but free traffic generation methods. He uses blogs, autoposting, social bookmarking, Yahoo Pipes to generate unique RSS feed content and so on. He used to used AdWords, but now that is the thing of the past for him. Looks like he us our man, right!? Right!?

But instead of paying for AdWords, he has his own company, programmers who work for him under a contract and he heavily outsources from India. Is that free — NO way that it is free, he is just not paying for AdWords, but he is investing into his business in order to thrive.

If anybody out there thinks that it will be possible to make one successful site and base his living on it forever, let me tell you, you are walking on thin ice of your imagination. Even if everything goes fantastically well, there are too many things that can go wrong. Google may drop your site, one or more competitors may enter the scene so instead of making 10000 bucks for the rest of your life, it will start to dwindle, and so on and so on and so on.

The key is to dwindle not your profits but to dwindle the dependence on external traffic generation systems, turn your visitors into buyers, members of your emailing list or of your membership site and continue working from there.

Bookmark to:

Hide Sites