2013 Dec 15 By Dusko 0 comment

There were 12,000+ banner requests at one app but nobody clicked on a banner. How to improve this situation? Here is my answer. It must be improved, or you are out of the business. 1) Are the ads that are currently showing relevant ? I’d try to see which ads are actually showing for all those requests. Probably, these requests come from banner ads that appear on every page of the site and are, thus, untargeted. It is better not to serve untargeted ads at all. 2) Steer your visitor towards offers that will convert better You want money from…